Strategic Navigator

Strategic Navigator is a full-service market research boutique that provides qualitative and quantitative research, strategy and facilitation.


1. We are collaborative partners.

Working together to solve business challenges leads to better results and a clearer path forward. That’s why we believe in listening and collaboration. By combining our custom-designed solutions, analytical rigor, and sharp strategic lens with your deep knowledge of your business, we are able to deliver research that will truly inspire new thinking.

2. We are nimble and highly responsive.

We have no hierarchies, bureaucracy or timesheets to slow us down! Our boutique methodologies are precisely tailored to meet your specific business goals.

3. We are creative and visual storytellers.

Even the best research and brand thinking is useless if it is not engaging. We believe in the power of visual storytelling. We deliver world-class research, innovation, and brand strategy in a way that will engage your team. We provide strong narratives that shine a clear beacon for business growth.

4. We are seasoned researchers and strategists.

We are senior researchers and strategists who take a hands-on approach. Our consultants will be with you every step of the way, managing your project from start to finish. Our comprehensive backgrounds and broad industry expertise will bring insight and acuity to your project.

5. We are passionate about our job.

Our passion and enthusiasm makes us the perfect blend of daydreamers, perfectionists, brainiacs, raconteurs and workaholics. It’s the driving force behind everything we do; it’s what gets us out of bed in the morning and it’s what keeps us up at night. We listen better and think more deeply about your challenges. We like to think we care as much about your business and your research as you do.

Research That Reaches Your Audience

There are no geographic boundaries. We talk to all kinds of people, anywhere in the world.
Wherever your target market is. We will go to them or Invite them to come to us. We will interact with them in their environments and on their turf. We have shopped with consumers, baked with them, joined their dinner parties, made them breakfast, suffered through colds, cleaned houses and even enjoyed a night on the town together.
However they are most comfortable communicating, whether that be online, in-person, on the phone, etc.
Highlighted Experience

1000 Voices for Women's Health

We helped Women’s College Hospital understand what all women need with respect to hospitals and healthcare services by hosting intimate get-togethers with groups of women who often fall through the cracks with respect to their health. Spending time with women in their homes, community centres, local healthcare centres and coffee shops, we unearthed transformational insights. See the video and report here for a peek at our work.

“Our goal in choosing a research setting and methodology is to create the intimacy required to foster an honest conversation. Our driving philosophy of fostering intimacy and being intuitively sensitive to the needs of our research subjects in turn has lead us to become a leading research partner in Canada’s not-for-profit sector.”

- Jen Bermingham, Strategic Navigator