What We Do

  • Advisory Panels
  • Brand Equity and Brand Character Identification
    Brand Health / Equity Tracking
  • Campaign Effectiveness Measurement
    Concept Testing and Market Potential Asssessment
    Consumer / Donor Experience Measurement
    Customer / Donor Journey Mapping
  • Employer Branding
  • New Product Development & Evaluation
  • Packaging Research & Shelf Set Optimization
    Positioning and Strategy Development
    Pricing Research
    Product / Services / Product Mix Optimization
  • Segmentation Studies
    Shopper Insights Research
  • Target Audience Identification
  • Usage and Attitude Studies
  • Website / App Usability Testing
    Website / Social Media / Social Marketing Strategy Optimization
    White Space Identification
Qualitative Research

Qualitative Research

  • Focus groups – live and on-line
  • IDIs (one-on-one in-depth interviews)
  • Shop-alongs
  • Day-in-the life deep-dives
  • Ethnographic adventures
  • Friendship circles
  • Consumer forums
  • Brand Essence day-camps
  • Co-creation sessions
Quantitative Research

Quantitative Research

  • Online surveys
  • Mobile / SMS surveys
  • Intercept / exit interviews (in-store / on-site)
  • Telephone surveys
  • Proprietary custom advisory panels
  • Mall intercepts
  • Product clinics
  • Omnibus
Facilitation and Workshops

Facilitation and Workshops

  • Inspiration / Ideation Sessions
  • Enculturation Workshops
  • Stakeholder Sessions

Who We Talk To

Children
and Teens
Consumers
Diverse Ethnic
Groups
Donors
Employees
Executives
and C-suite
GLBTQ
Indigenous
Groups
Low Income / Low
Education Groups
Marginalized
Citizens
Millenials
New
Canadians
People living with
disabilities
Professionals
Seniors
Blind and Partially
Sighted

Research That Reaches Your Audience

Whomever
There are no geographic boundaries. We talk to all kinds of people, anywhere in the world.
Wherever
Wherever your target market is. We will go to them or Invite them to come to us. We will interact with them in their environments and on their turf. We have shopped with consumers, baked with them, joined their dinner parties, made them breakfast, suffered through colds, cleaned houses and even enjoyed a night on the town together.
However they are most comfortable communicating, whether that be online, in-person, on the phone, etc.